ABOUT US

Carmen Pearson is a communications strategist and executive advisor with more than 20 years of experience helping companies, founders and industry leaders turn complex ideas into stories people understand and care about.

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Her work spans corporate reputation, executive communications, thought leadership, earned media, narrative strategy and high-stakes communications.

 

She works closely with executives and subject-matter experts to uncover the larger story behind a company, project, research breakthrough or market trend, then translates it into a clear point of view that can reach new audiences and build credibility.

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Carmen has led communications for global companies including Electronic Arts, Zynga and OKX, as well as high-growth startups and emerging technology companies.

 

Today, through Light Shine Communications, she advises executives and organizations across technology, science, financial services and entertainment, including the Paşca Laboratory at Stanford Medicine, AVAX One and Fourth Act game studios. 

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Whether positioning an executive for a major industry conversation, translating frontier science for national media, introducing a new category, navigating a reputation challenge or finding the broader business story inside a company milestone, Carmen focuses on one question: Why should this audience care?

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Her approach combines strong editorial judgment, deep media instincts and an ability to quickly understand unfamiliar industries and technical subject matter.

 

The goal isn't simply visibility. It's to help clients become relevant to the audiences, conversations and opportunities that matter to their business.

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Make Your Story Matter.